American actress America Ferrera has been announced as the new ambassador for beauty brand COVERGIRL.

The Superstore star, who 'embodies a simple and fresh-faced approach to beauty’ according to a brand spokesperson, commented 'For me, beauty is about loving and accepting myself first and foremost and as a COVERGIRL, I want to share that message; Your uniqueness is what makes you beautiful and your authentic identity is your superpower. I am an actor, a director, a businesswoman, a mom, a Latina, a first-generation American; and now, I am a COVERGIRL'.